I remember, a few years ago, seeing some Aberdeen Angus beefburgers in my local supermarket labelled as “Not less than 100% beef!”. I turned them over to look at the list of ingredients. Yes, there was a list. You’d think they might not need a list for something that was really 100% beef.
This week, I spotted a bottle of shampoo.
Just what do people think they mean by ‘up to 100%’? Are they trying to reassure us that it isn’t more than 100% effective?
Readers will know that posts on Status-Q are up to 100% accurate and insightful, and, my friends, I think we should be bothered by such things. At first I was concerned that advertising executives have so little grasp of numbers. But not all advertisers are stupid, which led me to the far more worrying conclusion that this kind of thing must work on the populace as a whole. Scary.
Now, the more observant of you will have spotted the little asterisk on the bottle, indicating a footnote. So I turned this item over, too, and found it.
* visible flakes from a distance of 2 feet, with regular use
I guess this is their abbreviated way of saying, “we consider an absence of visible flakes at a distance of 2 feet to be 100% effective treatment, and we offer something between this, and no effect at all”. Presumably, also, the treatment appears more effective the further away you get?
Ah well, at least I don’t generally suffer from dandruff, which is perhaps why I’ve been rated, by up to 100% of those asked, as ‘amongst the handsomest men in the world’*.
*when viewed in a crowd of handsome men, from distances greater than 2km.
A kind of haptic, 3D digital desk from MIT – very nice!
Thanks to Jo Paulger for the link.
Almost exactly 15 years ago, a Californian TV channel sent me a webcam. To be precise, they sent me a 3COM camera which came with a PCI frame-capture card. Connecting this up was a bit of a palaver, because I ran Linux on my home machine at the time, and I had to create a new partition and install Windows 95 so that I could run the supplied software. But it was worth it, because this was ZDTV, who were doing an interesting experiment on their Call for Help programme: interviewing people in remote locations using these new-fangled webcams alongside a traditional telephone call.
By the time my segment came, it was well past midnight, and I got a laugh by holding up a clock to prove that I was somewhere in a very different timezone, and by saying that, though they thought they were very advanced in California, they were still in Tuesday, while some of us had already moved on to Wednesday some time ago.
There were other guests on the show, and we made minor history by being the first time ZDTV (and perhaps anyone) had done a three-way call using webcams as part of a live broadcast. The presenter was a very nice chap named Leo Laporte.
Since I seldom saw any American TV, I wasn’t aware at the time of Laporte’s gradually increasing prominence as the host of shows such as The Screen Savers on the same channel (which had by then changed its name to TechTV). But he soon gained more international exposure with the launch in 2005 of the This Week In Tech podcast — affectionately known as TWiT — which grew into the TWiT.tv network, consisting of around 30 different shows. I have been listening to several of them almost since day one.
As the network grew, they built their own studio in Petaluma, California. And it just so happened that I was driving through there on Friday, so I stopped off to have a look.
I stuck my head inside the door and said hello, and the wonderful Debi Delchini immediately welcomed this stranger from across the seas and gave me a guided tour, despite the fact that I had arrived right at the end of her Friday afternoon.
The TWiT studio, though not large, is cunningly divided into half a dozen different sets, to allow different moods for different shows.
The mixing desk in the middle can rotate to face whichever one is in use.
There are cameras everywhere. Unlike traditional studios where large cameras roll about on substantial bases, we are now in a world were adding extra small broadcast-quality cameras is cheap compared to arranging the building around a few bigger ones.
Leo wasn’t there, sadly, but I did get to sit in his chair!
There was, however, a show being recorded: Fr Robert Ballecer’s This Week in Enterprise Tech.
I noticed that he was interviewing two people over Skype.
That’s good, I thought: it looks as if the format has caught on after all.
Today I drove down through northern California. And there’s something that everyone says you should do when you’re driving through northern California: go and see the giant redwoods.
Now, I was interested in doing this, but mostly just to make a change from the other scenery I’d been driving through this week. After all, I had seen some pretty big redwoods elsewhere, and, dash it, we have some rather substantial oaks back at home. Still, it was only a small detour, so I turned off Highway 101 into the ‘Avenue of the Giants’.
And I was awestruck.
I mean, I knew they were big: I’d seen pictures since childhood of the ones you can drive cars through. And other friends and family had taken photos on previous visits, which might look something like this:
But I think I’d never really caught on to just how staggeringly large these things are because, compared to most other species, they are remarkably tall for their width, and that’s very hard to capture in photos. You can put things near the bottom of them, like people, or my small rental car:
But that only shows you the scale of the very bottom bit of the tree.
But to give you an indication, this is Founders’ Tree (admittedly taken with a wide-angle lens):
Now, this fellow is over 12 ft across, which is pretty impressive… but it’s over 346 ft high! If, like me, you find the raw numbers hard to grasp, that’s taller than the Statue of Liberty or Big Ben. It’s over twice the height of Niagara Falls; in fact, you have to go noticeably higher than Niagara before you get to the first branch.
These trees are, quite literally, awesome.
And yet, put a few of them together, let them grow for a millennium or so, and you get a remarkably peaceful and beautiful place.
If you get a chance to see them, do so.
Two things keep reminding me that I’m in America and not Britain:
- Firstly, no signature or PIN is needed on card transactions less than $50.
- Secondly, completely filling my petrol tank from empty yesterday didn’t even get close to that amount.
I’m at the mouth of the Columbia River, in Astoria, Oregon. It’s quite a river. The bridge that crosses it here is about 4 miles long. Here’s a little bit of it:
Click for larger versions.
I had a surreal experience as I drove across the lower sections. Several species of birds were enjoying the updraft that the bridge and vehicles provided. I looked out of my car window at one point to see five large pelicans hovering, almost stationary, just a few feet from my wing mirror.
That’s when you wish you didn’t have to concentrate on the driving.
DevOps is a trendy term in the software industry in the last few years.
If you haven’t come across it, it’s (roughly) about trying to break down the traditional barriers that can grow up between software developers (who want to create exciting new features and get them out there) and the operations people (who have to ensure the software runs reliably and deal with the problems if it doesn’t, so are a natural back-pressure on the speed of innovation and deployment).
At Telemarq, where we currently have about 2.5 people, this distinction is not large We all do everything and we all deal with the bugs. But the bigger the organisation gets, the more danger there is that these relationships can be frustrating or uncomfortable.
By the time you get to be the size of Google, and particularly when you have a user base that you number in hundreds of millions, you need to find good ways to make this work. Google has a team called ‘SRE’, focused on Site Reliability Engineering. I can’t say that a talk on reliability engineering sounded particularly inspiring, but I learned a lot from this one by Ben Traynor, who runs it. Some very good management ideas here: recommended for anyone in the software industry, and particularly for those in larger companies.